Floor graphics for businesses, events and commercial spaces
Make useful floor space part of your signage. Printmonster produces custom floor graphics for businesses that need to promote, guide, inform or add branding to suitable floor areas.
Based in Cannock, we help businesses and organisations across Staffordshire and the West Midlands choose floor graphics that suit their space and intended use.
Put your message where people are already looking
Floor graphics can provide useful signage without requiring additional wall, window or counter space. They can direct visitors through a building, highlight a promotion, identify an area or reinforce branding as people move around a premises.
They can be particularly useful in shops, offices, showrooms, schools, venues, exhibitions and other customer facing environments.
Common uses include directional arrows, queue guidance, promotional messages, branded logos, event routes, designated areas and customer information.
Floor graphics form part of our wider Display Signage range, where you can also explore signage for walls, windows, boards and other display spaces.
Choosing the right floor graphic for your space
The most important part of planning floor graphics is not simply the design. The surface, environment and intended use all need to be considered.
A floor graphic used for a short promotion in a shop may have different requirements from graphics intended for a busy entrance, exhibition route or longer term branded area.
Before production, it is helpful to consider:
- The type and condition of the floor
- Whether the graphic will be used indoors or outdoors
- Expected levels of foot traffic
- How long the graphic needs to remain in place
- The size and shape required
- Whether it needs to be removed after a campaign or event
- Any particular slip resistance or compliance requirements
Material and adhesive suitability can vary according to the surface. Therefore, if you are unsure, send us a photograph of the floor along with some basic information about where the graphic will be used.
We can then discuss the project before you commit to a particular option.
Floor graphics for promotions and branding
Floor space can work particularly well for promotional graphics because it is separate from the usual posters, signs and window displays competing for attention.
Retailers may use graphics to highlight an offer or guide customers towards a particular area. Offices and reception spaces can use branded graphics to reinforce an identity or direct visitors. Events and exhibitions can use arrows, routes, stand graphics or other visual markers to make navigation clearer.
For premises where several surfaces are being branded, floor graphics can also be combined with window graphics or wall graphics to create a more coordinated display.
The aim does not have to be to cover a large area. A well positioned logo, arrow or message can often communicate more clearly than adding another large sign.
Surface condition matters
Floor graphics rely on the relationship between the printed material, adhesive and the surface beneath it.
For that reason, we do not recommend assuming that the same floor graphic will be appropriate for every surface.
The floor should be assessed for factors such as texture, cleanliness, coatings, previous treatments and general condition. Some surfaces can be more challenging for adhesive graphics than others.
Expected use also matters. A graphic positioned away from a main walkway may experience very different conditions from one placed in a busy entrance.
If you are uncertain about the surface, send us clear photographs and tell us how the area is normally used. This gives us better information to work with when discussing the project.
Planning your floor graphic design
Good floor signage needs to work from the viewing position of the person walking towards it.
Keep important messages straightforward. Directional arrows need to be immediately understandable, while promotional graphics should avoid squeezing too much information into the available space.
Strong contrast can help important information remain clear. Logos and brand colours can also be incorporated where appropriate.
If you already have artwork, send it with the finished size you require and we can review what you have supplied.
If the design still needs preparing, our expert design service can help with artwork for suitable print and signage projects.
What to send us for a floor graphics quote
You do not need to know the technical name of the material before contacting Printmonster.
To help us understand the job, send:
- The approximate size of each graphic
- The quantity required
- A photograph of the floor or installation area
- Details of the floor surface if known
- Whether the graphics are for indoor or outdoor use
- The expected duration
- An indication of expected foot traffic
- Your artwork or logo files if available
- Your required timescale
- Any specific safety or compliance requirements you need us to consider
For shaped graphics, arrows, logos or unusual layouts, a sketch or photograph of the area can also be useful.
Floor graphics in Cannock and the West Midlands
Printmonster is based in Cannock and works with businesses throughout Staffordshire and the West Midlands, including Walsall, Wolverhampton, Birmingham and surrounding areas.
Floor graphics can form one part of a wider signage project, so if you are also considering window, wall or display signage, tell us what you want the overall space to achieve. We can then discuss the connected options rather than treating each printed item separately.
See Custom Printed Floor Graphics in Action
Want to see how floor graphics can work in a real setting? Take a look at our custom printed floor graphics Print Story to see the finished project and how printed floor graphics were used to create a clear, practical result.
If you are planning something similar, send us the size, quantity and a photograph of the area and we can discuss the options with you.
Floor graphics FAQ
What are floor graphics used for?
Floor graphics can be used for directions, promotions, customer information, branding, queue guidance, event routes and identifying particular areas within a premises.
What surfaces can floor graphics be applied to?
Suitability depends on the floor surface, its condition, the adhesive being used and the environment. Smooth, clean and sound surfaces may provide a better starting point, but we recommend checking the specific floor before choosing the material.
Send us a photograph if you are unsure.
Are floor graphics slip resistant?
Different floor graphic materials and finishes have different characteristics. If slip resistance or a particular certification is required for your premises, tell us before ordering so the requirement can be considered when discussing suitable options.
Can floor graphics be removed afterwards?
Removal will depend on the adhesive, installation period, surface and condition of the floor beneath it. We would not recommend assuming that every graphic will remove identically from every surface.
If easy removal is an important part of the project, tell us when requesting your quote.
How long do floor graphics last?
There is no single lifespan that applies to every floor graphic. Performance can be affected by the material, floor surface, foot traffic, cleaning, environment, installation and intended use.
Tell us whether your project is for a short campaign, event or longer term application so we can discuss suitable options.
Can floor graphics be made into custom shapes?
Floor graphics can be planned as logos, arrows, circles, messages and other shaped designs where the chosen production method and artwork allow.
Send us the required size and shape and we can advise on the project.
Can you help with the artwork?
Yes. If you already have artwork, send it with the required dimensions. If you need help developing or preparing the design, ask us about our artwork and design support.
What information do you need for a quote?
Ideally, send the size, quantity, photographs of the floor, intended location, expected duration, approximate foot traffic and any artwork you already have. If there are specific safety or compliance requirements, include those as well.
Talk to us about your floor graphics project
If you need floor graphics for a shop, workplace, venue, event or other commercial space, send Printmonster the dimensions, quantity and a photograph of the floor.
You do not need to decide on the exact material first. Give us the practical details and we can discuss suitable options for the project.